Surgeons are among the most difficult audiences to reach, but if you hone in on what they value – data – you become a trusted advisor. Mix+Shine helped Ortech Systems, a company collecting orthopaedic PROMs, persuade surgeons to take action.
Ortech’s sales strategy was smart:
Meet the specific needs of academic, rockstar orthopaedic surgeons – who then refer their fellow surgeons. However, this was difficult to leverage for marketing purposes – the company was depending on organic word of mouth.
What did we do?
Mix+Shine redesigned Ortech’s website and created the “Just One Thing in Orthopaedics” monthly email distribution that caught the attention of surgeons and admins. We quoted trusted surgeons, leveraged reports published with data from Ortech’s platform. We also introduced Ortech’s new “lite” offering.
What was the result?
Ortech’s business grew. Conversion rates to demos scheduled and contact forms submitted doubled year over year. As result, Ortech had the best year in terms of new business added to date in their history.
Ortech attributed this to Mix+Shine helping them to tell the right story, and provide a better online experience that converted to a higher conversion and close rate.