What We’re reading: October 19

By: April Sciacchitano

We’re always on the lookout for big ideas that challenge the status quo, reveal new insights and champion our healthiest and most fulfilling future. Here’s what we’re reading this week that help us (and you) do just that:

  • The Hidden Battle of the Sexes at Work (Wall Street Journal):

    From “pussyhat” marches, to Saudi Arabia’s recent stance on allowing women to drive, to Harvey Weinstein’s ousting and denouncement, advocating for gender equality continues. While the movement has progressed, the workforce gender gap remains. As a result, Vanessa Fuhrmans unpacks the reasons behind the divide, including how the disconnect between reality and perception of gender equality is one of the toughest obstacles women face on the road toward workplace advancement.   

  • Women at Work: Reese Witherspoon speaks out against silence as condition for employment (Elle)

    The actresses speech at ELLE’s Women in Hollywood event Monday adds her voice to the national conversation about harassment in the workplace. Witherspoon prompts the entertainment industry, and the wider working community to raise questions rarely asked, “…who are your top female executives? Do those women have green-light power? How many women are on the board of your company? And how many women are in a key position of decision-making at your company?

  • How to Use Facebook Cover Videos (Social Media Examiner)

    Finally, Facebook cover videos are here. If you haven’t been testing it out for your brand or clients, the time is now. A recent survey shows 60% of consumers watch branded videos on Facebook daily, and 64% say watching a marketing video on Facebook influenced a purchase decision in the last month. If Facebook video is getting consumers to take action – isn’t it time to apply this to your business or clients?

  • Multi-level Marketing’s Feminine Mystique: A Reading List (Longreads)

    What began as an opportunity to empower women in America’s workforce has, in recent years evolved into what some call a deceiving scheme. For today’s enterprising woman, do in-home sales parties slinging Mary Kay cosmetics, Rodan + Fields skincare and LuLaRoe leggings do more harm than good? This reading list by Longreads lets you decide by sharing a roundup of stories; the good, the bad and undoubtedly complex.

That’s what we’re reading this week. How about you, what’s on your mind this week?

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