April Sciacchitano specializes in developing creative PR campaigns from concept through implementation. She has developed local media relations strategies for her clients, securing media coverage in the Virginian-Pilot, Inside Business, Daily Press and Suffolk News Herald. For her national clients, she has worked with USA Today and New York Times, and helped her clients bring home the PRSA Big Apple and Measure of Excellence awards for media relations in 2014.
April manages every aspect of event planning for her clients. She coordinates online and in-person press events, plans conferences, and runs exhibits. For example, for her client American Physical Therapy Association, April coordinated an event and exhibit for the Marine Corps Marathon expo. By bringing together AARP, a local chain of running stores and an Olympic athlete, she helped the client make the most of their sponsorship dollars.
April is president of the Virginia Society of Healthcare Marketing and past-chair of the PRSA professional development committee for PRSA Hampton Roads.