Rachael Seda specializes in developing creative, strategic and integrated communications and marketing campaigns that are measurable and result-driven. She has a passion for digital strategy, and was named to Top Rank’s 25 Women Who Rock Social Media in 2013. She was also a featured guest on PR Newswire’s #ConnectChat on Twitter, which featured her on a billboard in Times Square.
Rachael is focused on the consumer sector, and recently worked with the Hass Avocado Board to secure news coverage on the health benefits of eating avocado, and why guacamole is the perfect snack for Super Bowl parties. Rachael also focuses on partnerships, securing and negotiating cross-promotional efforts that connect her clients with nonprofit partners, such as Children’s Hospital of Richmond, and media partners, such as the Huffington Post.
She has worked with clients to launch social media strategies, including UN Refugee Agency’s Blue Key Campaign, Partnership for Drugfree.org, American Society of Appraisers and Monarch Mortgage, just to name a few.