We’re always on the lookout for big ideas that challenge the status quo, reveal new insights and champion our healthiest and most fulfilling future.
Here’s what we’re reading this week that help us (and you) do just that:
Goodbye corner office, goodbye cube-farm. Workspaces are changing to create flexible work zones – better suited to their utility than an employee’s designated space. Longstanding companies like Microsoft, IBM and Microsoft are hoping a hybrid-model that considers privacy and natural interactions, deemed “casual collisions,” is the answer to increased productivity and creativity.
Where do you stand on the open vs. private office space debate?
If you’re living for the Women Strike Back movement happening right now, this Twitter thread is a must read. Writer Helen Rosner gives a 17+ point list on how men can support, and advocate for, women’s rights in their daily lives.
If you’re a man, read this. If you’re a woman, we don’t know about you, but #9 (Any time you see a building, street, institution, etc. named for a man, see how long it takes you to spot another one named for a woman.) hit us deep. Which one resonated most with you?
Baby Boomers, the generation of our parents and grandparents, (you know, the ones with the disposable income) are being overlooked by advertisers and brands. These days, advertisers seem to be prioritizing the digital native Millennials, and in doing so, are missing out on an entire generation of customers. The New York Times explores the demo that’s worth more.
The takeaways from writer Mary Hamilton’s tenure as The Guardian’s audience editor implore us to remember that behind breakneck technological advances and dwindling attention spans are actual human beings. Knowing this is the key to excellence. Click the link to read more nuggets of wisdom from the former executive audience editor.
Before you put anything out into the world, ask your customer. Steve Blank makes great points about what marketing really is, and these lessons will stick with you.