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3 Questions That A Design Sprint Can Answer

By: Rachael Seda

What if there was a way to know for sure if your product or service was actually worth developing? Or if a new feature was worth your company’s time and effort? If your value proposition was truly valid? Let us introduce you to the Design Sprint process–– a proven way to solve your brand’s biggest challenges by building and testing a prototype in just 5 days.

Created by Jake Knapp at Google in 2010, the Design Sprint process has been used by businesses such as Slack, Uber, Airbnb, Medium, Dropbox, Facebook and many, many more. Our clients at Mix+Shine love Design Sprints because they replace guesswork and busy-making with real, tangible progress. We’ve done this for products like SweetPea, which went from an idea to a full prototype, complete with a name, branding, and ready to take to market in 5 days.

We know that it’s not enough to have a “good” product or service.
You need to have the right one.
Design Sprints can give your brand the confidence and validation it needs to invest in a new product, feature or service in just 5 days.

Here’s a brief overview of how it all goes down:

Day 1: The Mix+Shine team works in person with you to define the challenges and scope of the week. We’ll uncover key questions and make a roadmap for the week.

Day 2: Instead of a regular brainstorming session (that often veers off target), each member of the group will create their own detailed solution to the challenges you defined on Day 1.

Day 3: Now that there’s a list of solutions to choose from, the Mix+Shine team will help you uncover the best ones using a special method of selection. The selected solution will require a step-by-step process for prototype creation.

Day 4: Now the fun part really begins! It’s prototype building day! This prototype is tangible, not a wireframe or “paper product”. It looks and feels like a real product.

Day 5: Now it’s time to test your prototype. The Mix+Shine team will have gathered 5 customers within your target audience to test your product.

Once you have a tangible representation of your product in your hand and real user insights to guide your next steps, making decisions becomes a lot easier. You could also use a second sprint to iterate and polish the idea, bringing it very close to production-ready, or you could use the prototype to sell the idea further and develop the concept.

For more information on booking a Design Sprint with Mix+Shine, contact us HERE.

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