Christmas in July, anyone? You might think that it’s a little too early to talk about Q4 and the holiday season, but the gals here at Mix+Shine know that preparations are key to an almost stress-free marketing calendar! So today we’re going to cover 3 ways you need to prep your email list for ultimate success this holiday season, beginning with refreshing your welcome sequence.
The Good ‘Ol Welcome Sequence
Chances are you already have one of these setup, and you’re well on your way to building an email list. Welcome sequences are about taking your reader on a journey of discovery that hopefully ends with them becoming a long-term, repeat customer AND spreading their great experiences with their friends, family, and social media channels. If you are a product-based business, consider adding information about any holiday-specific sales or benefits, as well as themed content and gift guides. You may also want to consider switching up your landing page content to align with your holiday initiatives.
Set Up An Abandoned Cart Series
Your customer got all the way to check-out, then bounced? Set up an abandoned cart email series to remind them of what they left in the cart. You can also add something else of value to help initiate a complete checkout, like free shipping or a small discount. According to Drip, E-Commerce Brands Lose $18 Billion in Sales Revenue Each Year Because of Cart Abandonment, so setting up this series is definitely worth your time and effort. Check with your email marketing platform to determine how to set up this automated series. Most of the larger email platforms have step-by-step how-to guides on how to connect your e-commerce store with their platform.
Make It Easy To Opt-Out
It’s important to remember that not everyone on your email list may associate Christmas or the holiday season in general with warm, fuzzy feelings. More and more brands are understanding this notion, and are sending an email prior to the holiday season “kickoff” informing their audience that holiday-themed content is coming, and if they’d like to opt-out of it, simply click a button! It keeps them on the regular segment but removes them from any holiday content. We encourage you to consider this for all major holidays like Christmas, Mother’s Day, Father’s Day, etc.
Want more tips to make this the best holiday season for your business? Snag our FREE Holiday Marketing Checklist HERE.