At the end of each year, our team gets together to discuss what’s worked well for our clients over the past 12 months, and what marketing strategies we’ll be taking into the new year. We know that the marketing world (especially in regards to social media) moves at the speed of light, but not to worry! Today, we’re here to share 5 strategies that you can use to your full advantage in 2023, starting with building long term relationships with Influencers.
Long-Term Influencer Relationships
In terms of marketing strategy, working with Influencers is not a new concept. However, more often brands are beginning to establish long-term relationships with these Influencers. This provides the brand more opportunities to add to their user-generated content library, and allows the Influencer to build trust with their audience by sharing the same product/brand name repeatedly.
Prioritizing Social Responsibility
Now more than ever, consumers are conscious of their purchase decisions and how they affect our environment. Brands who demonstrate true social responsibility, and highlight their values in their marketing campaigns will set themselves apart from the competition. Whether you’re advocating for social justice or promoting your product’s recyclable packaging, your customers will want to know how you’re prioritizing social responsibility.
Create More Short-Form Video
Out of all available mediums, short-form video will see its highest growth in 2023, as marketers are now fully understanding how to leverage these platforms to engage with their target audiences. If you’re not posting TikToks or Reels at the very least 2-3x per week, you’re missing out on a huge opportunity to expand your customer base. Dedicate time each week to record, and spend time on the app to determine which trends can apply to your style of content. Remember that not every trend will resonate with your audience, and that’s okay!
Collect Interactive Data
With the issue of online privacy and data collection at an all-time high, we’re seeing brands lean on “zero-party” data, such as interactive forms and quizzes. This information is intentionally and proactively shared with you, and is arguably much more meaningful than 3rd party data
Social Media As A Primary Customer Service Tool
As more and more customers look to social media for product recommendations, brands will notice an increase in questions in both their comment sections as well as their DMs. This is a natural progression as customers are now able to purchase products directly in social media apps vs having to click through to a website. If you’re considering working with a marketing agency like Mix+Shine, our team can dedicate Account Executives to handle any customer service inquiries that come through, and answer on your behalf.
Our biggest piece of advice for building a strong marketing strategy in 2023? Focus on building a seamless customer experience, meet your customers where they are, and double down on your short-form video creation (because it’s not going anywhere). Make sure to follow us on Instagram and TikTok for more tips!