JOB DESCRIPTION
The job description for Account Executive (AE) includes but is not limited to the following:
Hours: 8 hours a day, 6.50 hours billable to a client
Work at Mix+Shine
Should work be meaningful, fulfilling and supported by people you enjoy spending time with every day?
We say YES.
When we talk about work, we want to be clear about what’s at stake: This is how you spend most of your time. We spend more time working than we do with friends and family. There’s no room for box-checking at Mix+Shine because we are flexing our skills, celebrating each other, and stretching ourselves to discover exactly what our individual creative contributions can be.
Mix+Shine is made up of the most skilled, committed, and creative people out there. We are looking for another creative mind to complement our growing team with good instincts, a team mindset, and proven expertise in integrated marketing. Here’s what that person should know about us:
- We think a lot of each other. Our company is rooted in friendship and true admiration. We think that shows up everywhere – across communication, teamwork, compensation, and benefits.
- We’re all here to learn and grow. The bonus is you can do that *and* operate in your zone of genius at the same time.
- We believe in a secret recipe to doing award-winning work: It’s being willing to say, why not? when that genius idea hits you – then energizing, supporting and trusting your teammates until the idea is real.
- We love our craft. At Mix+Shine you will overhear discussion about the best minute of golden-hour, the virtue of the Oxford comma – and don’t get us started on the Instagram algorithm.
Account Executive
In this role, you will be responsible for overseeing and/or providing the day-to-day management of major projects or client initiatives. You excel in cross-functional, truly integrated marketing campaign oversight. You are a key collaborator working with a creative team/department on national campaigns, and your clients and colleagues describe you as a strategic and highly creative thinker.
Our Ideal Candidate:
An Account Executive (AE) exhibits capabilities in the fundamentals of marketing communications and social media, as well as a passion for and understanding of creative and branding. It is an important position in the company, providing a great deal of experience that prepares an individual for a successful career in marketing communications.
An AE is responsible for defining and organizing work, delegating assignments to other staff members, writing and editing copy, shooting and editing IG Reels/TikToks, digital and social media content management, conducting research, preparing shot lists and running video/photo shoots, reporting and documenting results, establishing and monitoring client expenses, maintaining quality work standards, and establishing good working relationships with clients, and vendors. They also oversee client and company initiatives implemented by assistant account executives and interns. In addition, the AE begins to fully manage up, making sure their supervisors are doing their part to support job performance and meeting commitments.
The AE is a strong writer and project manager. The AE has proficiency and command of integrated marketing – especially social media – and the ability to manage work and teammates across channels, from design to video to ads to social.
The AE is critical to campaign planning, managing marketing programs, and running effective teams. Ideation and planning show a clear strategy, use best practices, and demonstrate an understanding of what will attract target markets.
The AE takes a lead role on projects or core, predefined areas of a client account and communicates directly with clients. The AE also contributes to growth of junior teammates, giving regular feedback and support to develop skills.
WHAT YOU’LL BE DOING:
- Developing strategic and creative program elements
- Support the team in implementing major client initiatives, including development and execution of digital and social media campaigns, managing budgets, timelines, and creative direction
- Plan, manage and run creative shoots for your clients’ social media
- Understanding new digital, social and paid media and how to use it to achieve client objectives
- Grow social media accounts and drive results for clients
- Assist in developing presentations, delivering pitches and participating in outreach
- Analyze a client’s situation and develop sound recommendations
- Delegate assignments and bring in senior people where appropriate
- Create/pull high-quality influencer outreach lists
- Establish and build strong relationships with influencers who are important to clients
- Work effectively in cross-functional teams to produce high-quality work that meets the client’s objectives
- Learning and teaching/mentoring colleagues
- Support new business activity as needed and think about prospects to share with your supervisor or areas of current account growth
- Demonstrating the ability to write a plan including timelines, task assignments and understanding the budget
- Brainstorming and implementing creative strategy and execution for clients
- Exhibiting leadership skills that inspire the confidence of supervisors, clients, direct reports, and colleagues
- Supporting initiatives to promote the agency
- Managing and directing outside vendors
- Participate in a marketing/communications professional organization and/or a client industry trade organization and attend functions staged by these groups for the purpose of professional skills/knowledge development, agency promotion, and new business prospecting for M+S
- May manage assignments for team members at other levels, delegating assignments and being responsive to issues/concerns/workload of employees supervised
- Manage-up: Ensure your supervisors are doing their part so that your needs are being met and you are being supported in delivering upon your obligations to clients, colleagues, the media, business partners, etc.
- Manage and direct outside vendors
- Travel as needed for client meetings, shoots, and/or special events
- Other duties and responsibilities as assigned
WHAT WE’RE LOOKING FOR:
- Bachelor’s degree or equivalent industry experience
- Minimum 2-3 years of experience in communications, public relations, advertising, branding, marketing, business, or related field
- Healthcare and Food/Bev experience preferred; agency experience a plus
- Proven track record in managing integrated marketing campaigns
- Finds the fun in problem-solving
- Sufficient knowledge of marketing and communications and social media, including the components of a plan and the differences between objectives, strategies and tactics
- Ability to write effective web and digital content, social media postings, client emails, influencer briefs, and other materials with editing by supervisors
- Ability to communicate clearly (verbally and in writing)
- Time management skills
- Demonstrated desire for continuous learning
- Ability to sit or stand for extended periods of time
- Ability to travel as needed (when safe)
Send resume to chelsea@mixandshine.com subject line: “APPLICATION: Account Executive (digital ads)”
