episode 89: Be A Brand Worth Talking About

By: Mix+Shine Team
Valeria Palmertree sitting at a table
Subscribe for Free On: Apple Podcasts | SpotifyAndroid Devices | RSS

On today’s episode of The Corporate Dropout, April sits down with Valeria Palmertree, owner of The Palm Tree Type—a communications consulting agency for hospitality and tourism. Valeria knows how to take a brand and find that one thing that makes it worth talking about. With over 15 years of experience in PR, her unique storytelling process has allowed her the opportunity to work with brands such as James Beard House, manage crisis communications response during the Deepwater Horizon Oil Spill (and now, during a global pandemic), and generate media coverage on behalf of her clients in Forbes, The New York Times, USA Today and Travel + Leisure.

Valeria consumes the world around her in story form, and in this episode, you’ll learn about her process. You’ll also learn how she helps brands uncover the singular narrative that makes them stand out. These discoveries, along with what makes them relevant and timely, tell a compelling story that will resonate with their ideal audience.

In today’s episode you’ll learn:

  • Valeria’s 3-part process to storytelling
  • How to take a step back when you’re deep “in the mix” to uncover a story
  • Why using plain, easy to understand terms are important to storytelling
  • How Valeria becomes a “mirror” to the brands she works with


About Valeria

Valeria Palmertree is a Strategic Communicator and Professional Storyteller. She can most often be found contemplating, traveling, writing, reading, cooking, dining, listening to live music and taking in the outdoors—preferably at the same time and in the company of her husband and golden retriever, Summer.

She’s passionate about stories—finding them, reading them, writing them and sharing them. She has cultivated this passion professionally over a 15-year public relations career. Sharing brand’s stories and crafting narratives of far-away places are not only two of her favorite things to do, she considers them an immense privilege. And while the spark for storytelling was ignited long ago, today she has the opportunity to combine her love of communications and writing, and her curiosity, through her own consulting business. As a Communications Consultant and Freelance Writer, she helps her clients identify, craft and share their stories.

Originally from Buenos Aires and raised in Miami Beach, she is fluent in Spanish, Malbec and fútbol. She has a B.S. in Public Relations from the University of Florida’s College of Journalism and Communications, an M.A. in Strategic Communications from the University of West Florida, and a Heart-Driven Passion for Writing, Editing and Good Journalism.

Always the optimist, she believes that connecting with and learning from one another is the surest way to break down barriers and spread some joy.


Find Valeria on Instagram @Valenptree

Visit Valeria’s website HERE!

Calling All Corporate Dropouts!

Have you or someone you admire ditched your 9 to 5? We want to hear from you! Send us an email hello@mixandshine.com to be considered as a guest.