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episode 48: Pivoting Your Business and Focus During Crisis

By: April Sciacchitano
Rachael Seda and April Sciacchitano of the corporate dropout podcast discussing pivoting your business during a crisis
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On today’s episode of The Corporate Dropout, we’re talking about how to pivot your business during the COVID-19 crisis. 

In a few short weeks, this global pandemic has changed our lives—including how we approach marketing. While we’re all allowed to grieve as we adjust to our new normal, entrepreneurs and small businesses need to act fast and pivot their marketing strategies in order to stay afloat. As Rachael says, at some point “we have to pull our pants up and get it together.”

So here’s how we’re getting it together: We’ve created a private Facebook Group (Handle Your Biz + COVID-19 Like a Boss | Marketing Support Group) to help support YOU, our fellow marketers and entrepreneurs. Selling right now feels weird and icky. Last week’s guest, Mark Schaefer compared it to “selling at a funeral.” In today’s episode, we’re diving into how you can approach your services differently, sell with empathy and shift into a season of giving because we’re all in this together. 

 In this episode you’ll hear about:

  • How you can approach this time in your business differently
  • Ideas from other businesses who are shifting their services
  • How to make the most out of this time to learn something new
  • The Facebook Group we created to help YOU navigate your biz during this time

Calling All Corporate Dropouts!

Have you or someone you admire ditched your 9 to 5? We want to hear from you! Send us an email hello@mixandshine.com to be considered as a guest.

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