111: Heat and Hustle: Cien Chiles’ Recipe for CPG Success

By: Rachael Seda
Maria Covarrubias on the Corporate Dropout podcast.
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In this sizzling episode of The Corporate Dropout, Rachael turns up the heat with Chef Maria Covarubbias, the spice queen behind Cien Chiles. Maria shares how she turned her craving for authentic Mexican salsa into a thriving hot sauce business. We also learn more about Maria’s culinary adventures, pandemic pivots, and her secret ingredient for CPG success! 

In today’s episode you’ll learn:

  • What inspired Maria to become a business owner
  • How the COVID-19 pandemic sparked the birth of Cien Chiles
  • The challenges of scaling up a homemade recipe for mass production
  • Tips for bootstrapping and marketing a new food brand
  • The importance of storytelling and authenticity in building a CPG brand


About Maria Covarrubias

Since she was a child in Mexico, Chef Maria has been feeding her passion by cooking for others.Over time her love became the main ingredient for something bold, spicy, and new – honest fixins that are equal parts innovative & timeless. Today, our biggest pride is to infuse our authentic background into each meaningful bottle. All with the purpose to connect with people while bringing memories to life.




Calling All Corporate Dropouts!

Have you or someone you admire ditched your 9 to 5? We want to hear from you! Send us an email hello@mixandshine.com to be considered as a guest.