What does entrepreneurship and nutrition have in common? It’s a daily practice. Danielle Omar, RD, shares her insights in today’s episode on how food attitudes can illuminate bigger issues. How you do one thing is how you do everything. That’s also true in Danielle’s case as she has leveled up her business by building a community of enthusiastic repeat customers. In this episode, April sits down with Danielle to learn about Danielle’s unconventional journey to entrepreneurship.
Danielle Omar is an Integrative Dietitian and the Owner of Food Confidence, a thriving online business that helps women who struggle with what to eat find what works for their body, transforming their health entirely.
She has been working with women for 20+ years to transform their health by creating an eating style that’s all their own. From the beginning, she knew that she wanted to work 1:1 with clients, but wasn’t entirely sure which path would lead her there. After she completed her formal education and clinical internship, she began working at Lifetime Fitness. Since there were no other dietitians in the company, Danielle was free to create her own programs and build her confidence in sales and program creation.
After hiring a business coach in 2009, Danielle launched Food Confidence. What began a food blog morphed into highly anticipated nutrition courses, 1:1 virtual coaching, brand sponsorships and so much more. Danielle built a multi-revenue stream online business that she’s excited to wake up to every single day.
Danielle shares 4 core ingredients to her successful business in today’s episode. No two journeys into entrepreneurship are the same, and Danielle’s story will leave you feeling inspired by the power that relationship-building can have on your business.
In this episode you’ll hear about:
- Danielle’s journey to become a Registered Dietitian and what influenced her as a young girl to choose this profession
- What to do when you find yourself in the wrong lane: Danielle’s discovery that clinical environments were not for her and how she got her start
- How Danielle utilized an essential tool – email marketing + list building – to build a community before email was mainstream and popular
- How Danielle builds raving fans (and repeat customers) for Food Confidence and Danielle’s Nourish Programs
- Danielle’s take on the “all or nothing” diet mentality and the belief systems that accompany them
- Why discipline and focusing on the long game yields returns for your business
- Easy ways that entrepreneurs can incorporate healthy foods to feel and perform better
- How Danielle’s role has expanded into what she likes to call the “Nutrition Therapist” – and on the fly 1:1 advice for April’s stress-eating habit
- Tips on how to dive into what’s really keeping you from making changes with your diet
Connect with Danielle:
Join her 21 Day Nourish program! It begins January 13th.
About Danielle Omar:
I’ve spent almost two decades helping women transform their health. I’ve worked with moms, busy executives, business owners, teachers, accountants — pretty much every type of woman under the sun. And they all have one thing in common: something is missing in the way they feel about their health. They’ve struggled with what to eat their whole life. They’ve deprived themselves of the foods they love. They have a diet mentality when it comes to being healthy… they’re either “on” it or “off” it.
My mission is to free you from this way of living and teach you how to align what you eat with who you really are.
I want to help you get off the diet train, lose the food guilt, and discover what works for YOUR unique body.
I don’t encourage a diet mentality or harsh unnecessary rules around food. Instead, I teach you how to create your own unique eating style, rooted in your needs, wants and desires – not what the latest fad diet or health guru tells you.
I’m not a vegan, but I love the idea of a plant-based diet. I eat the heck out of salmon. I also drink coffee and crave a bowl of pasta every now and again. What I don’t do is push my eating style on my clients. What I eat works for me, but it definitely doesn’t work for everyone.
I believe you always have a choice when it comes to what you eat, and my goal is to help you know what the best choices are for YOU.
To learn more about working with me, get in touch here.