episode 63: How Female Friendship Drives Business Growth

By: Mix+Shine Team
Claire Mazur on the Corporate Dropout podcast with April Sciacchitano and Rachael Seda
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Claire Mazur knows how female friendship can drive business growth. She co-founded Of A Kind in 2010 with longtime friend, Erica Cerulo. Soon they were launching partnerships with mega retailers like Target. In 2015 they sold Of A Kind to Bed Bath & Beyond, but continued to work on the brand until 2019. During this time, Claire and Erica co-wrote the book, Work Wife: The Power of Female Friendship to Drive Successful Businesses. The book details how female friendships have an immense amount of power to drive success in a business.

In this episode, Claire discussed how female friendship shaped her and Erica’s business over the years. She also discusses how their experiences led to them deciding to write a book together! 

Since leaving Of A Kind, Claire and Erica have embarked on a brand new endeavor, one that stems from their love of sharing awesome brands and new ideas.

On today’s episode you’ll learn:

  • How female friendship can influence a business and vice versa
  • Ways to know if you and a friend will be a good fit to work together
  • Insight into whether you should go into business solo or with a partner
  • Knowing when it’s time to pivot your business or sell
  • Claire and Erica’s process for co-writing a book


Connect with Claire

About Claire Mazur and Erica Cerulo

We—Erica Cerulo and Claire Mazur—founded the beloved e-commerce site Of a Kind in 2010, launched a national partnership with Target in 2014, and sold the company to Bed Bath & Beyond in 2015. We continued to grow it—while helping BB&B strategize around content, millennial marketing, and product-differentiation—until 2019. Last year, Random House published our book Work Wife: The Power of Female Friendship to Drive Successful Businesses, which has been optioned for film and television. We were among the first to merge content and commerce online and have developed a reputation as influential curators with a knack for spotting “the next big thing” when it’s still a small thing, and now we bring that savvy to our consulting clients and to our popular lifestyle newsletter and companion podcast, A Thing or Two. Our accolades for include Forbes’ “30 Under 30,” InStyle’s “Best of the Web,” and Fashionista’s “Most Influential People in New York Fashion Right Now.”

Calling All Corporate Dropouts!

Have you or someone you admire ditched your 9 to 5? We want to hear from you! Send us an email hello@mixandshine.com to be considered as a guest.