episode 81: Why You Should Use Google Ads to Convert New Customers

By: Rachael Seda
How to use Google Ads with Chris Flook on the Corporate Dropout Podcast
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If you want to convert new customers, you should be using Google Ads. Think about it: how many times a day do you Google something? Probably every day, right? So does everyone else! And that is why you NEED to be running Google Ads (if you’re not already) to help get new customers.

Google Ads are the KEY to growing your business by generating leads that convert into real-life repeat customers. Having a successful Google Ads strategy can help skyrocket your business to the next level and find you the growth you have been looking for. 

On this week’s episode, we’re joined by our friend Chris Flook, Google Ads expert and Director of Digital Marketing at KME Digital. Chris gives us a beginner’s guide on Google Ads—what they are, how they work and WHY they work.

If you have considered starting ads for your business but don’t know where to start, then this is the episode for you!

In today’s episode you’ll learn:

  • What Google Ads are
  • The first thing you should do when you set up your Google Ads account
  • How much to spend on ads
  • How to refine your targeting
  • Avoiding common mistakes when starting Google Ads
  • What to look for in an agency if you decide to hire out


Connect with Chris Flook


About Chris Flook

As the Director of Digital Marketing at KME, Chris leads a team that plans and executes cross-platform media strategies for clients in the B2B; medical; legal; home service; and government contracting industries. Chris holds certifications from Google in Search and Display Advertising and is responsible for campaign development & optimization across paid media channels including Google; Facebook; Instagram; and LinkedIn. Chris holds a Bachelor’s degree in Marketing from George Mason University.

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