You’ve been hustling to prepare your business for the holiday season, and now you’re starting to wonder if you’ll actually be able to take a break during the marketing madness to enjoy time with your family and friends. We’ve got good news for you! It’s entirely possible to take a break from social media without your accounts crumbling. All you have to do is spend a little extra time creating content, schedule it in advance, and put a plan in place for monitoring engagement. Let’s dive in..
Create + Schedule Content In Advance
Whether you work with a social media agency (like Mix+Shine 😉) or create and post all of your own content, taking a hiatus from social media when you own a business requires planning. One of the most helpful things you can do to ensure that your content remains at the forefront of your audience’s mind is to schedule your posts in advance (even better if the platform you use to schedule allows for auto-publishing). Depending on how often you’re creating content now, paired with how long of a break you intend on taking, this could look like creating 1 to 2 weeks of content ahead of schedule. Our favorite platforms for posting include Later, Sprout Social, Planoly, and Buffer.
Make A Plan For Engagement
If you’re posting quality content your audience needs, then you’re bound to see engagement on your posts. During your social media break, you can go about this any number of ways and none of them are necessarily right or wrong – just do what works best for you. If you’re working with a social media agency like Mix+Shine, then we’re already taking care of the engagement piece for you, by closely monitoring the conversations happening around your content. If you’re doing it on your own, you can set a certain time of each day to check comments and messages, just to make sure nothing big is slipping through the cracks. You can also enlist a trusted colleague or friend to “check up” on your social accounts while you’re taking time away.
Unplug, Leave The Guilt Behind
Trust us when we say that true social media “emergencies” (if you even want to call them that) are few and far between. Your accounts will be just fine while you take a few days or even a week or two away. We understand better than anyone that keeping up a consistent posting schedule, and always trying to stay up with the trends can feel overwhelming. That’s one of the reasons that working with a professional marketing agency is so beneficial. We keep your social accounts in full swing, even on Christmas morning when posting to Instagram is the furthest thing from your mind.