On today’s episode of The Corporate Dropout, Rachael chats with globally-recognized author, speaker, podcaster, and business consultant, Mark Schaefer. The COVID-19 health crisis has disrupted many small businesses, putting owners in a panic over what to do next. Mark shares valuable insight on why the most human company embraces disruption and exudes empathy. With 30 years of marketing experience, Mark shares the current landscape of businesses across the country. He explains how, for businesses, there is an entirely new set of underserved needs to be met, with a right way and wrong way to go about meeting them. Whether you’re a solopreneur or you’re leading a team, tune in for guidance on how to pivot your core competencies/skills to use them in a new way to better serve customers during this global pandemic.
In this episode you’ll learn how to:
- Navigate the waters of business during the COVID-19 health crisis
- Stand out by being the most human company
- Create your authority and reputation during this crisis
- Build a brilliant business when the customers are really in charge
- Assess what’s going on with your customers right now and how to apply your core competencies/skills to serve them
- AND why selling right now could be compared to selling at a funeral
Show Resources:
Check out Mark’s recent podcast, Embracing Chaos, focused on the COVID-19 crisis.
Mark’s books mentioned in the episode include Marketing Rebellion: The Most Human Company Wins and Known.
More about Mark:
Mark W. Schaefer is a globally-recognized author, speaker, podcaster, and business consultant who blogs at {grow} — one of the top five marketing blogs of the world. He teaches graduate marketing classes at Rutgers University and has written eight best-selling books. Mark ‘s new book Marketing Rebellion: The Most Human Company Wins is an essential new view of business and a manifesto for human-centered marketing. It hit number one in both the Marketing and Advertising categories of Amazon.
His many global clients include Pfizer, Cisco, Dell, Adidas, and the US Air Force. He has been a keynote speaker at prestigious events all over the world including SXSW, Marketing Summit Tokyo, and the Institute for International and European Affairs. He has appeared as a guest on media channels such as CNN, The Wall Street Journal, The New York Times and CBS News.
Connect with Mark:
Check out Mark’s Podcast Marketing Companion and his blog { grow }.
Follow Mark on Facebook, YouTube or visit him at his website.