Video gets 10x more exposure on Facebook than a written post – and a +6x boost if it’s LIVE video. It’s the most time efficient way to get in front of new customers on social, yet not many brands are doing it.
If the idea of going Live makes you cringe, you’re not alone. There are plenty of reasons entrepreneurs and marketers avoid Live video. We’re going to tell you what they are – and knock them down one at a time until you don’t have any more excuses not to go live! (Spoiler: your equipment isn’t really that important – but if you want to invest in better lighting, we can recommend a “ring” light, which is what we use at our office.)
We cover how you can prepare to for a successful go-live, and why doing a practice round is always a good idea. And of course, we will also share our first-hand experience that will help put you at ease so you can successfully go-live, with no regrets.
Listen out for –
– The numbers behind going live
– Settings for Live video test-runs (that no one can see but you)
– The top reasons people avoid live video
– The mistake we made the first time we went live (P.S., we’re still alive)
Ready for Live Video?!
After you give this a listen, you should be a little more comfortable going Live. And the next step is to just do it! We would love to tune in to your Live video, so we can support our listeners just like you support us. Tag us on Facebook, and we will follow along.
