Kristin Shockley is the Creative Director and force behind Lustre Theory, a styling and design studio. She focuses on incredibly detailed work in both commercial styling and the private luxury wedding market. In May of 2021, after 3 years of building her side hustle, Shockley took the leap to make her dream career happen. She quit her corporate gig to pursue Lustre Theory full time.
Shockley answers the burning question almost every wannabe “corporate dropout” has: when did you know it was time to make the leap? She dives into how she got started, and gives tips on building a portfolio with what you have and who you know.
In today’s episode you’ll learn:
- How to handle your first tough client experience
- Tips and factors to consider when you’re pursuing your side-hustle full time
- Erasing your fears and feeling confident about your decision to build a business
- How to build a portfolio of work when you have no clients
& SO MUCH MORE!
About Kristin Shockley
Kristin Shockley is the Creative Director and force behind Lustre Theory, a styling and design studio. She focuses on incredibly detailed work in both commercial styling and the private luxury wedding market.
Kristin has 10 years of experience in the wedding industry world along with a degree in Art and Design. After working in the corporate world for years she realized that she had a unique ability to create incredibly beautiful, curated decor and styling design for her brand and product clients and private wedding couples. Drawing from her art, design and marketing background.
Kristin decided to start her own company to offer product, life styling, editorial content production and luxury wedding styling. Making Lustre Theory a go-to resource for creative design and editorial marketing exposure.
Think of Lustre Theory as a creative idea generator. Kristin will help bring together every design and decor aspect for your event or marketing shoot. Going far beyond centerpieces, all kinds of objects, props and custom details are used to create never before seen decor and styling designs.
Resources
- Check out Lustre Theory’s website.
- Follow Lustre Theory on Instagram @lustretheory
- Follow Lustre Theory on Pinterest
Calling All Corporate Dropouts!
