Marketing Tools & Hacks To Make Your Life Easier

By: Rachael Seda

So, what really works? Which tool is the best for design + editing? How can you drive more traffic to your website? If you’ve ever struggled to answer these questions or wondered what the best marketing tools out there are then you’ve come to the right place.  

Our team of talented marketers have shared their secrets on some of the best tools for marketing plus a few hacks that will make your life easier, well…in the marketing department anyway 😉.  Check out a few of our favorite tools and hacks:

#1 TOOL | CapCut is an app for editing reels on-the-go. It takes awhile to learn the ropes, but overall it is very user-friendly and makes editing on-the-go a breeze! ~Danielle (Check out these Short-form Video Content Ideas To Try out!)

#2 TOOL | Email can be one of the most powerful marketing tools in your toolbox (It will now and forever be one of our favorite tools!). Every opt-in is a real person who wants to see you in their inbox, and the best part is that it’s immune to the ups and downs of social media algorithms. Treat your subscribers right, and they’ll be your ride-or-die besties. ~April (Check out our Beginner’s Guide To Email Marketing)

#3 TOOL | If you have google analytics set up and linked to your website, you should be using UTM tracking codes! Google’s Campaign URL Builder allows you to easily add campaign parameters to URLs so you can measure campaign reports in google analytics. This tool is free to use and is compatible with both UA and GA4. ~Liz

#4 TOOL + HACK | Canva is one of our favorite tools; their brand kit feature makes our lives easier when we are creating content for our clients (which happens everyday)! Brand kits organize a brand’s specific colors, fonts, logos, and visual elements in one place so they are easily accessible when creating content. ~Chelsea

# 5 HACK | No need to reinvent the wheel! If one of your marketing goals is to drive more traffic to your website, a great way to do that is by simply repurposing existing content for your social media channels. ~Jessie

#6 HACK | Comment, Comment, Comment! Facebook loves comments, so encourage your followers to comment on your posts and videos and you will see your reach start to increase. Your reach is important because it represents the number of people who see your post. The higher the reach, the better. ~Liz

If you’re feeling a little more confident about deciding which app to use for editing reels on-the-go or which tool you can use to build a loyal following, then our job here is done. These great tools and hacks are just a few of the tools in our toolbox, what are some of yours?

For more of our favorite tools and hacks, follow us on Instagram, Facebook and TikTok!