episode 74: Marketing Strategy Made Easy with Gini Dietrich’s PESO Model

By: Rachael Seda
Gini Dietrich on the corporate dropout podcast with mix+shine marketing in hampton roads
Subscribe for Free On: Apple Podcasts | SpotifyAndroid Devices | RSS

What if there were a way to make marketing strategy easy that didn’t leave you questioning your efforts? Today’s guest, Gini Dietrich, teaches us all about the PESO model, which she created to solve this exact issue between marketing, communications, and analytics. Gini is the founder and CEO of Spin Sucks, host of The Spin Sucks Podcast, and author of Spin Sucks, which was officially released back in 2014, alongside the PESO model itself.

Gini and Rachael dive into all the ways a small business can DIY their marketing more effectively using the PESO model, including ideas for earned content (which Gini shares are where most businesses should start) and so much more.

In today’s episode you’ll learn:

  • The four types of media that make up the PESO model, and how they relate to your business
  • Different types of owned media you can create for your content marketing
  • Where to expand based on goals
  • How to know when you need to pivot your strategy
  • How to measure the results from your media efforts


Connect with Gini


About Gini

Gini Dietrich is the founder, CEO, and author of Spin Sucks, host of the Spin Sucks podcast, and author of Spin Sucks (the book). She is the creator of the PESO Model and has crafted a certification for it in partnership with Syracuse University. She has run and grown an agency for the past 15 years. She is co-author of Marketing in the Round, co-host of Inside PR, and co-host of The Agency Leadership podcast.

Calling All Corporate Dropouts!

Have you or someone you admire ditched your 9 to 5? We want to hear from you! Send us an email hello@mixandshine.com to be considered as a guest.