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The day the White House called.

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Zansors and Mix+Shine signed a contract to work together on developing a strong healthcare tech brand.

The next day, the White House called.

Zansors was invited to a roundtable with President Obama on MSNBC’s Hardball with Chris Matthews. Mix+Shine jumped into action, and in 48 hours, worked with the White House team to prepare, helped Zansors develop talking points on the Trans-Pacific Partnership (TPP), and finalized the company’s position on how TPP will support the protection of intellectual property in global markets.

Our air-time on the roundtable was brief, but it helped us go bigger.  Beyond a mention in the New York Times, we leveraged the occasion to get on the radar of the U.S. Chamber of Commerce and the U.S. Trade Representative’s Small Business Initiative. Zansors was also featured in an email from Virginia Small Business Development Centers (SBDC), and continued to share the TPP story at key events focused on small business and health technology, like Thrive 2015, the annual conference for the Virginia Biotechnology Association.

It was an unexpected week for Zansors and Mix+Shine, and we were in it together every step of the way.

Becoming an expert on international trade law isn’t what we expected or contracted for – but it’s exactly what the client needed. When an unexpected opportunity arises, we’re there and ready to take action.


Rachael Seda is Co-Founder and Owner of Mix+Shine Marketing and PR, a digital communication shop based in Virginia Beach, Va. She is passionate about helping companies and entrepreneurs succeed by implementing results-driven marketing and communication strategies. She grew up barefoot in Hawaii and loves spending time at the beach with her husband, toddler, dog and friends. She loves running, hosting gatherings with loved ones, fresh margaritas and anything with cheese. Send her some aloha on Twitter, @rachaelseda.

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