101: Shaking Up the Market: The Skinny Mixes Founder Tells All

By: Rachael Seda
Skinny Mixes founder Jordan Engelhardt is wearing a white spaghetti strap dress, sitting on a tan pillow on the ground, and holding a bottle of Skinny Mixes Margarita mix.
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Shaking up the market isn’t easy! There truly is no substitute for hard work. Dedication, drive, and determination are the key foundations for any emerging entrepreneur. As cliche as it sounds, even if you’re starting from nothing, there’s always a way to make your dreams happen if you believe in the chase and invest your time.

In this episode, we talk to Jordan Englehardt, Founder and CEO of Skinny Mixes. She tells all about her journey from college graduate to accomplished business owner and the hardships she overcame to build a strong foundational brand.

In today’s episode you’ll learn:

  • The origin of Skinny Mixes
  • The ah-ha moment of Skinny Mixes (Bed, Bath, and Beyond in 2010)
  • The steps involved in building a successful brand and the learning process
  • Her strategic marketing investments
  • The hype around WaterTok and TikTok’s influence
  • Best sellers and fan favorites
  • Challenges during COVID and overcoming them


About Jordan Engelhardt

One day after work, Jordan craved a margarita but knew how many calories there were in a single glass. She thought, “What if there was a better way to drink margaritas and cocktails?” Jordan called up her mom, and they started experimenting. After Jordan networked with several people in the industry, she found a beverage lab, and Jordan’s Skinny Mixes was created: zero calories, zero sugar, but all of the flavor. We began with three products – the Skinny Margarita, the Skinny Cosmopolitan, and the Skinny Appletini – and Jordan peddled them from her garage around the Tampa area. They took off, and we continued to grow in sales and products, like our coffee syrups, to where we are today.



Calling All Corporate Dropouts!

Have you or someone you admire ditched your 9 to 5? We want to hear from you! Send us an email hello@mixandshine.com to be considered as a guest.