On today’s episode of The Corporate Dropout, we’re chatting with Sue B. Zimmerman about the success she’s found teaching others how to use Instagram as a selling platform for their business. Years before Instagram became the marketing go-to for every boutique, business and brand across the world, Sue was teaching moms on Facebook how to use it to promote their side hustles.
As Sue moved out of her seasonal boutique in Cape Cod and into a full-time educator role, she found that she couldn’t do all the things, all the time, and all by herself. So Sue began outsourcing everyday tasks in order to free up her time. Delegating the simple (often mundane) “life” tasks, allowed Sue to put more time an energy into coaching and into serving her community and clients. After numerous businesses ventures, Sue found that if she wanted to make more money, she needed to focus on the right activities and shut down the ones that don’t serve her goals anymore.
In this episode you’ll learn:
- What it takes to create a cohesive and branded Instagram feed
- How to create a unique experience to help you stay top-of-mind to your customers
- What outsourcing (whenever possible) can do for your business growth
- Sue’s “Success on Sunday” game plan that sets her and her clients up for success
Connect with Sue
Sue B. is an insightful, energetic, and in-demand online marketing educator, influencer speaker, and a no-BS business coach. Sue B. is a popular CreativeLive Instructor and has been named by Huffington Post as one of the “Top 50 Must-Follow Women Entrepreneurs” as well as The Top 50 Social Media Marketing Influencers by TopRank Marketing, and Top Female Business Influencers of 2019 by Fit Small Business. Sue’s blog was ranked as one of the Top 10 social media blogs in 2017 by Social Media Examiner.
Whether she’s taking a global stage, or at an industry conference, like Social Media Marketing World, or working one-on-one with her clients, Sue B. is driven to help business owners leverage the power of Instagram to meet (and exceed) their business goals. As a lifelong entrepreneur, Sue B. has over 30 years of business experience. And, with her extensive knowledge and implementation of social media, it is Sue B.’s mission to teach, mentor, and empower others.