Mix+Shine Blog

Meet The Team

By: Rachael Seda

Our Virginia Beach-based team offers full-service digital marketing with a focus on bringing national exposure to retail, health and wellness, and food and beverage…

10 Instagram + TikTok Metrics You Should Be Tracking

By: Rachael Seda

Posting your brand’s content on Instagram or TikTok is only half of your social strategy. Diving into platform metrics is the other half. Evaluating…

How To Implement Customer Service On Social Media

By: Rachael Seda

If you still have “No DMs” in your Instagram bio, you’re missing out on a huge opportunity to connect with your ideal customers. Implementing…

How To Get Past The Overwhelm Of Content Creation

By: Rachael Seda

nbsp; Creating one or two videos on the spot can be fun and exciting, but when you think about how much content you need…

Steal Our TikTok Strategy For 2022

By: Rachael Seda

Since the beginning, TikTok has been a creator-driven platform and businesses large and small have been slow to adopt short-form video into their social…

3 Questions That A Design Sprint Can Answer

By: Rachael Seda

What if there was a way to know for sure if your product or service was actually worth developing? Or if a new feature…

Getting Started On TikTok: A Guide For Consumer Goods Brands

By: Rachael Seda

You’ve seen the wave of change across your social media channels. Short-form video is here to stay, and the brands that fully embrace it…

How To Repurpose Short-Form Video Content The Right Way

By: Rachael Seda

Is there a way to repurpose your TikTok content to Instagram Reels without a watermark and without the audio being “off”? YES, there is…

How To Partner With Other Brands For A Giveaway In 2022

By: April Sciacchitano

Collaboration is one of the best ways to build brand awareness on social media. Here's how to partner with brands for giveaways in 2022!

Case Study – City Takeover: Selling to Raleigh in 3 Days Flat

By: Rachael Seda

Case Study: SweetPea is a non-dairy, plant-based and planet-friendly ice cream. Here's how we introduced it to Raleigh, NC, in three days.