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episode 68: The Secret to Using Facebook & Instagram Ads to Launch Online

By: Rachael Seda
Frannie Coggshall on the corporate dropout podcast
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We’re not going to lie, using Facebook and Instagram ads to launch online can seem like a BEAST at first. But thanks to today’s guest, you won’t be tackling them alone! Frannie Coggeshall is the founder of Elevate Her Marketing, a Facebook & Instagram advertising agency that helps online course creators elevate their businesses and lives. Before starting her own business, she worked for a large Facebook Ads agency running ads for popular course creators like Amy Porterfield and Michael Hyatt.

Frannie decided that she wanted to embark on her own entrepreneurial journey after meeting her first client at a cafe in Bali. And with 6 million in ad spend experience, the rest is history. Now she’s living in Portugal, fully embracing her freedom-based lifestyle and teaching others how to do the same!

On today’s episode you’ll learn:

  • The difference between running ads for a course and a product
  • What to deliver to your audience BEFORE selling to them
  • How to determine your investment range for social ads
  • 3 common ad mistakes and how to avoid them
  • The type of creative media you need for the most conversions
  • Frannie’s go-to copywriting techniques

& SO MUCH MORE!

Resources

Connect with Frannie

About Frannie

Frannie runs Elevate Her Marketing, a Facebook & Instagram advertising agency that helps online course creators elevate their businesses and lives. She’s passionate about having a freedom-based lifestyle and helping others achieve the same, whatever that might mean for them — traveling full time, having more time for their kids, or spending half their week surfing!

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Have you or someone you admire ditched your 9 to 5? We want to hear from you! Send us an email hello@mixandshine.com to be considered as a guest.

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