Why Your Business Needs Paid Digital Ads

By: D'Asia Lasala


Whether we realize it or not, many of our consumer behaviors and decisions are influenced by what we see online. Businesses promoting themselves online are constantly looking for new marketing strategies to help their brand stand out. One useful tactic is investing in paid digital advertising, which offers unique benefits for increasing brand visibility and driving conversions.

If you are a business owner wondering if paid digital ads can benefit your business, you’re going to want to keep reading! Let’s explore two of the most popular types of paid digital advertising that we are often asked about: Social Media and Google Ads. 

Social Ads

Buying social media ad space allows you to target specific audience segments based on interests, behaviors, and demographics. Here are just a few of the ways running social ads can benefit your business:

  • Targeted Advertising: With social ads, you can reach your ideal audience based on their interests, demographics, and online behaviors. This approach ensures that your ads are being seen by the right people, increasing the likelihood of conversions.
  • Increased Brand Awareness: Social ads can help increase brand visibility and awareness by reaching a wider audience beyond your existing followers. By promoting your content or products to a larger audience, you can attract new followers and potential customers.
  • Engagement: Social ads allow for greater engagement and interaction with your target audience. Through likes, comments, and shares, you can build meaningful connections with potential customers and build brand loyalty.

Google Ads

Google Ads are another great advertising platform that allows businesses to reach potential customers through targeted search ads. Leveraging the reach and influence of the world’s most popular search engine, Google Ads allow advertisers to position their offerings prominently within search engine results pages (SERPs), precisely when users are actively seeking relevant information or solutions. Here are a few examples of how your business can benefit from Google Ads:

  • High Intent Audience: Unlike social ads, Google Ads target users who are already actively searching for products or services related to your business. This means that users are more likely to convert into customers, resulting in higher ROI.
  • Cost-effectiveness: With Google Ads, you only pay when someone clicks on your ad, making it a cost-effective advertising solution. You can also set a budget and bid strategy that aligns with your business goals and objectives.
  • Measurable Results: The Google Ads platform provides detailed analytics and reporting tools that allow you to track the performance of your ads in real time. You can monitor key metrics such as clicks, impressions, and conversions, allowing you to optimize your campaigns for maximum effectiveness.

While both paid digital ads offer unique benefits, there are some key differences between the two platforms. Social ads target users based on their interests and behaviors, using images or videos that appear in users’ feeds. Google Ads, on the other hand, target users based on their search intent, displaying text-based search results or display ads on websites. The distinction ultimately lies in user behavior – those on social media are typically in a browsing mindset, while users on Google are actively searching for information or solutions.

While every business can benefit from paid digital advertising,  certain industries are particularly well-suited for them. E-commerce businesses, for instance, can leverage both paid digital ads to drive traffic and sales to their websites. Similarly, local businesses can benefit significantly from targeted advertising, using geo-targeting features to reach potential customers in their area and drive foot traffic to their physical locations. Service-based businesses, including restaurants and healthcare providers, can also reap the rewards of advertising by promoting their services and attracting new clients through targeted campaigns. By strategically using a digital paid ads strategy, businesses across many different industries can effectively expand their reach and drive growth.

Paid digital ads can be incredible tools for businesses looking to increase brand awareness, drive traffic, and generate leads and sales. By understanding the nuanced benefits of all platforms and identifying which can benefit your business the most, you can make informed decisions about your advertising strategy and take your business to the next level. 

If you want to know more about paid digital advertising and how it can benefit your business, contact us and let’s have a chat!