On today’s episode of The Corporate Dropout, Rachael chats with well-known keynote speaker, author and consultant, Jay Baer. They discuss how to create memorable, talkable customer experiences that can help grow a business through word-of-mouth marketing.
Jay’s career began in politics—but he quickly figured out it wasn’t the place for him. Then around 1993, Jay’s friends started the very first internet company in Arizona and invited him to come onboard as the VP of Sales and Marketing. This was before Yahoo, Firefox or any of the search engines became available. It was a time when anyone could get any domain name for FREE. Did Jay and his friends grab budweiser.com and sell for 50 cases of beer? You’ll have to listen to find out!
In this episode you’ll learn:
- How many purchases are made from word-of-mouth
- What exactly a “talk trigger” is and why it’s so important
- What key requirements are needed to make sure a talk trigger is successful
- The three R’s to a talk trigger
- Five different types of talk triggers your business can implement right now
More about Jay:
Jay Baer, CSP, CPAE has spent 26 years in digital marketing and customer experience, consulting for more than 700 companies during that period, including 36 of the FORTUNE 500. His current firm – Convince & Convert – provides content marketing, social media, and customer experience advice and counsel to some of the world’s most important brands.
His newest book, Talk Triggers, is the complete guide to creating customers using strategic, operational differentiators that compel word of mouth. In the best companies, the customers do the marketing. Talk Triggers is the instruction manual for making businesses grow with customer conversation.
Hug Your Haters – Jay’s book on modern customer service and customer experience techniques – revolutionized the way business thinks about customer interactions, and was named one of the top 3 business books of 2016 by Strategy + Business.
His second book, Youtility: Why Smart Marketing is About Help not Hype, was #3 on the New York Times business best seller list, and a runaway #1 Amazon best seller.
Connect with Jay:
Check out his book Talk Triggers!